Women and Wine Pitch Perfect
80% of car buying decisions are now influenced by women.
Wine Channel TV host Jessica Altieri joined Joe Perillo, CEO of Bentley Gold Coast in Chicago to talk about the changes and influence women have in the luxury auto and wine lifestyle marketplace. At the recent Wine Channel TV “Sips.Suits.Stilletos.” NFL Draft Viewing event in Chicago, the VIP invitation audience took part in the Chicago launch of the 2015 Bentley Mulsanne Speed, accompanied by award winning wines and champagne, as well as fashion accessories from Vince Camuto.
It’s not by accident that women are taking power in a rising number of areas in our daily lives; from political, sports to hi-tech. For the first time in the history of the auto industry, a Frost & Sullivan report finds that the number of women with driving licenses (DL) in the U.S. over took that of men, not just in one of the young age groups, but consistently across all age groups greater than 25.
From the Frost and Sullivan report, “Although it is hard to make predictions on trends related to car ownership, it is clear that 80 percent of car buying decisions are now influenced by women“.
Check out the video with Joe Perillo and find out how the leading luxury auto dealer in Chicago embraces the new age of women auto buyers. Women and Wine is our featured video segment this month on Wine Channel TV.