Which Wine Store Is Right For You?
Chicago Wine Guide Jessica Altieri
How To Win the Wine Store Battle
Wine stores sell a range of wines. It’s simple. However, not every wine store is the right store for a discerning buyer looking for that special something. Some sell vintage and select wines while others sell a huge variety of both affordable and more expensive wines.
Before you go buying your wine, dig for some great wine stores in your area. Trust me, it’s not hard to find offers and special deals! The greatest thing about this is that you will be able to find the right wine much faster than normal.
If you want an expensive chardonnay wine and go to a wine store that doesn’t have them, you will have wasted your time. However, if you did just a little bit of research, your time could have been saved and that chardonnay could be at home chilling in the refrigerator.
In these financially difficult times, it is pretty important to find the best deals. The same wine may be on sale at two different stores but one may offer a lower price. However, if you don’t do your homework beforehand, you will probably miss the bargain — bad times indeed.
So in essence, what I am saying is that a little bit of research may yield great results. By doing so before you leave home, who knows what types of great wine stores you may find. You may even find that one great wine lifestyle superstore where all your wine problems can be solved.
Finding the Right Wine Deals
One of the most difficult tasks when it comes to wine is finding the right deal involving the right bottle. You may be buying what you think is a special and diverse wine, but chances are that it’s on sale at another nearby store at some other price (quite often, that price is cheaper!) To live a great wine lifestyle, it’s not enough to know how to pair wines with food and the like — you need to know how to effectively find the best wine deals and bargains.
Ask about any Special Deals
People often don’t know that deals are usually changed on a daily basis, in any given store. When you are visiting your local, why not ask them about any special deals? It’s better than wandering aimlessly down aisles and looking at price tags (huge waste of time!) You never know what new deals are going surface every day — and there could be a perfect bottle of wine with your name on it waiting for you to pick it up.
Most wine superstore clerks will be more than happy to point you in the right direction and give you the information you need. They might even be able to help you out with your wine choice.
Endcap Items Typically on Sale
You see these deals every day yet it’s likely that you have no idea what they are called. The endcap is the area at the end of an aisle where you usually see products on sale (marketing jargon is always a winner) Even if you have no idea what wine is for sale, the chances are that they can be found at the endcap. In most cases, endcap items are usually on sale because they are in limited stock (but generally great quality, at least, in my experience)
When you visit a wine lifestyle superstore, ensure that you check the endcap after you ask for any special deals. Who knows what deals you may find!
End of Bin Sales — Everything must Go
Very few wine sales can ever match end of bin sales. Why are they so great? It’s because suppliers have to get rid of the wine before the new batch comes in. To attract customers, the prices are drastically marked down. This helps to finish the ‘bin’ of wines. So look out for those discount stickers people!