Pass The Bottle Facebook App Rocks Lollapalooza
Wine. Music. Food. 300,000 fans over 3 Days. In the middle of it all: the Pass the Bottle Tent at Lollapalooza. Glasses of wine..not a chance. How about a sport bottle filled with a wine that matches your personality? And its all powered by a Facebook app with a community of 66,000 fans. The magic of wine, music and Facebook all under the Pass The Bottle tent at Lollapalooza.
Jessica Altieri, CEO and wine lifestyle host of Wine Channel TV was on site at Lollapalooza 2012 to capture the intersection of great wine, food, music and people.
Pass the Bottle’ is a collection of 10 wines with personalities that you can pair up with your Facebook friends. Here’s how it works: you pick a friend, we’ll tell you which wine they pair up with, and you can be eligible for drinkable discounts or huge prizes. Like, oh, maybe one VIP package for two to Lollapalooza 2013. Get pairing, and sip up the tasty flavor of win.