Pass the Bottle – Wines That Rock Lollapalooza
300,000 fans. 3 days. No need for wine glasses. You know the “Rock Stars” at Lollapalooza, but do you know the “wine stars”? Wines take center stage at Lollapalooza as the beverage of choice with a brand new selection for 2012. Want a sneak taste and preview of these wines? Head over to Mariano’s Fresh Market in Chicago on Saturday July 28th.
WineChannelTV’s very own Jessica Altieri (Just Jess) will be on hand to launch the pre Lollapalooza lifestyle event scheduled for July 28 from 5:00-7:00 PM. The event will feature former Bad Company Bassist Paul Cullen. Featured wines for the event and Lollapalooza include:
- Diseno – Malbec
- Ruffino Lumina – Pinot Grigio
- Primal Roots- Red and White blend
- Blufeld Sweet Riesling
- Nobilo -Sauvgnon Blanc
How about a Facebook app to pair wines with your friends? Pass the Bottle is your answer. ‘Pass the Bottle’ is a collection of 10 wines with personalities that you can pair up with your Facebook friends. Here’s how it works: you pick a friend, we’ll tell you which wine they pair up with, and you can be eligible for drinkable discounts or huge prizes.
Joining Just Jess will be food, fashion and wine lifestyle celebrity guests as they explore the store’s gourmet food and wine sections and pick the perfect pairings. The events will also be streaming live online at: www.livestream.com/winechanneltv.
WineChannelTV will also be onsite at Lollapalooza on August 3-5 with exclusive “Wines That Rock” coverage including interviews and featured wine and music pairings for wine lifestyle enthusiasts around the world.