How Chicago Women Watch the NFL Draft
Wine Channel TV hosts NFL Draft Viewing Event- Sips.Suits.Stilettos. featuring Bentley Mulsanne Speed, Laurent-Perrier and Vince Camuto!
51 years ago the NFL draft took place in Chicago.
No women in the audience. No women reporters. We’re not sure how many women watched the NFL at that time. Fast forward to 2015; the NFL draft returns to Chicago and earlier this month, the NFL hired its first female official. Women’s clothing is now the league’s fastest-growing segment of sales, having tripled in the past four years according to NFL executives. Chicago women have embraced the NFL Draft in their own style.
Jessica Altieri, CEO of Wine Channel TV Network, an online wine lifestyle network community with over 350K+ wine enthusiasts, wanted to create a “women focused” NFL Draft Viewing event for the first round of the NFL Draft on April 30th. The 30 year old media executive, professional wine judge and Certified Sommelier, wanted to find the right venue for a “Sips.Suits.Stilettos.” NFL Draft Wine Lifestyle themed event. Jessica turned to a female business colleague, Trish Perillo Inguagiato, Managing Director, Perillo Motor Cars Inc. in Chicago which features luxury auto brands including BMW, Bentley, Rolls Royce, Maserati, Lamborghini and Bugatti. The Bentley Gold Coast Showroom was available on April 30th and the wheels were put in motion to create a charity event, benefiting the Girls in the Game Organization. Girls in the Game provides and promotes sports and fitness opportunities, nutrition and health education, and leadership development to enhance the overall health and well-being of girls.
The event will feature a viewing of the NFL Draft and an exclusive launch viewing of the 2015 Bentley Mulsanne Speed. And yes, you could watch the NFL Draft from the backseat of the Bentley. Electrically-operated tables, with recesses and connections for iPads and matching keyboards, can be fitted to the rear of the front seats, while on-board Wi-Fi through a dedicated router keeps the car connected to the outside world. A frosted glass bottle cooler, complete with custom crystal champagne flutes, are installed behind the rear armrest.
The event will feature wine lifestyle “Sensory Experience” areas highlighted by the following brands. “Sip Stations” featuring Laurent-Perrier, Villa Maria, St. Supery, Landmark Vineyards, Primus, Chamisal and Purity Vodka. “Pop-Up Fashion” from Vince Camuto and a “Sound Experience” with a Gramovox where you can use any Bluetooth-enabled device to stream nostalgia and experience the vintage, organic sound of a gramophone. “Small Bites” from bellyQ, specially prepared by Award Winning Chef Bill Kim. “Smartphone Sips” featuring Drizly, a technology company powering fast, convenient delivery of beer, wine and liquor to consumers across the United States. Post event “Wine Fan” reaction will be featured on Yahoo Sports Radio reaching an audience of over 3m+ listeners.
Chicago welcomes the NFL Draft and a new age of an NFL Draft Viewing event. Where are you watching the NFL Draft?