Wine Channel TV Launches on Apple News
Apple News reaches over 70 million users
Exclusive Distribution Deal with NBCUniversal Recently Announced
Apple News recently broke the 70 million users mark, and has recently signed an exclusive deal with major distributor NBCUniversal, which will redefine the way advertisers promote their products and services through in-app adds.
The advantage of the Apple News format is that the app comes pre-installed on every iPhone being sold, which means the content has the potential to reach an increasingly large number of people.
Wine Channel TV will now be available within this vast network of major name brand publishing giants, including Vice Media, The New York Times, The Wall Street Journal and Time Inc., among many others. With the dynamic enthusiasm of CEO and Certified Sommelier, Jessica Altieri, a rising star within the wine industry, Wine Channel TV is on a quest to appeal to a millennial crowd with a whole new approach on wine culture.
Wine Channel TV wears their ambitions on their sleeves. As the channel’s description reads, “Our mission is to breathe new energy into the world of wine, lifestyle, entertainment and education”.
In order to achieve this, the platform offers groundbreaking content that falls somewhere in between education and entertainment. With the news that Wine Channel TV will now be a part of the extensive Apple News Network, the channel’s innovative and engaging content will certainly enjoy the possibility of reaching a broad, diverse global audience of people who love wine, food, luxury, traveling and all of the finer things in life.
Ms. Altieri is the CEO – Founder of Wine Channel TV Media; www.wctvmedia.com. Most recently in 2016, Ms. Altieri was named Wine Enthusiast 40 Under 40 Tastemaker for innovative digital media in the wine lifestyle marketplace; see article here: Wine Enthusiast 2016 Tastemaker. Her background includes professional status as a Certified Sommelier from Court of Master Sommeliers, Professional Wine Judge, California Wine Appellation Specialist (1st in Illinois) and author of a “no-bs” wine guide, Kiss My Glass.